Digital Platforms and Analytics (AVOIN YO)

5 op, Lukuvuosi 2026-2027, BO00AU08

The course introduces data analytics tools by categories and establishes authority in business analytics.

Koulutuksen tiedot

Toteutusaika

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Ilmoittautumisaika

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Koulutusala

Kauppa, hallinto ja oikeustieteet

Oppiaine

Liiketoiminta-analytiikka (kauppatieteet)

Järjestämistapa

Verkko-opinnot

Hinta

100 €

Koulutuksen kuvaus

  • The course introduces data analytics tools by categories and establishes authority in business analytics
  • (Digital) commerce is a central application field of analytics that focuses on analysing and reporting on customer engagement in digital environments, benchmarking competitors and the industry, and evaluating and improving the performance of digital channels with responsibility and sustainability concepts and practices. Students learn to recognize, reuse, and reinterpret the same KPIs across different digital platforms.
  • The generic skills in this course: communication, interaction and digital skills and sustainability, responsibility and ethical skills

Luotu 8.5.2026 | Muokattu 10.6.2026