Digital Platforms and Analytics (AVOIN YO)

5 ECTS credits, Academic Year 2026-2027

The course introduces data analytics tools by categories and establishes authority in business analytics.

Education information

Course study period

-

Enrollment period

-

Subject

Business Analytics (Economics and Business Administration)

Mode of delivery

Web-Based Studies

Price

100 €

Education description

  • The course introduces data analytics tools by categories and establishes authority in business analytics
  • (Digital) commerce is a central application field of analytics that focuses on analysing and reporting on customer engagement in digital environments, benchmarking competitors and the industry, and evaluating and improving the performance of digital channels with responsibility and sustainability concepts and practices. Students learn to recognize, reuse, and reinterpret the same KPIs across different digital platforms.
  • The generic skills in this course: communication, interaction and digital skills and sustainability, responsibility and ethical skills

Created 20.10.2025 | Updated 9.6.2026