International Brand Marketing (AVOIN YO)

englanti

Upon completion this course, the student knows basics of international brand marketing. The student is able to identify different target groups of brand marketing, the focus being on international markets. The student is able to argue brand management actions and is able to analyze brand communications. The student comprehends the strategic meaning and importance of brands in international markets and understands the basics of brand communications within changing media landscape. Generic skills: - Analytical, critical and creative thinking skills: Upon completion the course, the student is able to identify the key concepts and skills in international brand marketing, and is able to describe their importance in scientific and professional activities applying international brand marketing. -International and multicultural skills: Upon completion the course, the student is able to work in multicultural teams through completing case assignment in groups.

1-5/HYL Case-exercise, final exam Passing the course requires: 1. Complete independent online assignments 2. Pass case assignment in groups (0-5), 40 % of overall grade of the course 3. Pass final exam (0-5), 60 % of overall grade of the course. More detailed evaluation criteria can be found in Moodle.