Distribution and retail management (OPEN UNI)
5 ECTS credits, Academic Year 2024-2025, AY00AN49
Education information
Implementation date
-
Enrollment period
05.08.2024 - 30.12.2024
Subject
Marketing
Enrollment
Enrollment open
Enrollment ends 30.12.2024
Education description
The course examines structural, functional, and social factors and models within distribution channels. Participants will explore logistics functions, coordination, channel member roles and business models in retail (e.g., franchising, cooperatives, e-commerce, multi-channel distribution). Functional interdependencies in distribution are also examined with illustrative numerical examples.