Digital platforms and analytics (AVOIN YO)

Value Proposition (Defining and creating value) - Understand key concepts and categories of digital analytics tools. - Analyze customer engagement and behavior in digital commerce environments. - Design and implement user-friendly personalization to enhance customer experience. - Detect and prevent fraud through analytics methods to safeguard customer trust. Value Capture (Extracting value efficiently) - Optimize marketing strategies based on data insights. - Manage inventory efficiently using analytics-driven decision-making. - Apply SEO, CRM, and data visualization techniques to improve digital marketing performance. Value Delivery (Delivering value effectively through processes and channels) - Use major analytics platforms analytics tools to collect and interpret data. - Interpret analytics data responsibly, considering ethical, sustainability, and privacy issues. - Communicate data-driven insights effectively to support business decision-making. Value Positioning (Building competitive advantage and market position) - Prepare for and complete professional analytics certifications to increase employability and professional credibility.

Online Learning Tool-Based Learning Guided Readings Tutorials & Labs Certification Tracking Analytics Simulations

week 1: kick-off + business analytics with EXCEL (10%) week 2-3: web analytics + Google Analytics Certification (10%) week 4-5: digital experience analytics + Hotjar level 1 certification (10%) week 6-7: social media analytics + Hootsuite certification (10%) week 8-9: SEO + Semrush certification (10%) week 10-11: CRM + HubSpot certification (10%) week 12-13: Hotjar level 2 and level 3 certification (20%) week 14-15: summary + change management + platform analytics authority (20%)

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