Digital Platforms and Analytics

5 ECTS credits, Academic Year 2024-2025, BO00AJ49-3001

How to use data collected from Digital Platforms?
On this course, you will learn to analyze the digital data of online platforms and to use data you get.

Education information

Course study period

-

Enrollment period

-

Field of Education

Business, administration and law

Mode of delivery

Web-Based Studies

Price

Free

Maximum participants

10

Education description

This course presents an overview of data analytics tools by 4 categories (web & mobile phone apps; social media management; SEO: search engine optimization; CRM: customer relationship management) and AI's large language models (LLM) on digital platforms and focuses on analyzing and briefing customer engagement in digital environments, benchmarking competitors & industry, and evaluating & improving the performance of digital channels.

Created 18.11.2024 | Updated 9.6.2026