Principles of Marketing (OPEN UNI), Summer University of Northern Ostrobothnia

Recommended optional programme components This course is part of OBS open university route.

Upon completion of this course, students are able to define the role of marketing in the organization, likewise define basic concepts of marketing related to strategic perspectives, consumer behavior, sustainable marketing, B-to-B marketing, marketing communications and marketing channels/networks. After completing this course, the student is able to differentiate variety of marketing logics in variety of contexts (for example, differences between consumer marketing and B-to-B marketing). The student is able to use concepts of marketing to aid decision making and evaluate the suitability of these decisions.

Mode of delivery Remote teaching To pass this course, students should do weekly tasks and the final exam following given instructions.

1) weekly tasks and 2) individual exam

The course utilizes a numerical grading scale 0-5. In the numerical scale, zero stands for a fail.

Language of instruction Finnish

Timing Summer studies

Target group Students of open university, OBS minor students

This course is part of OBS open university route.