PR-Communication (OPEN UNI)

Upon completion of the course, students will be able to outline the developments of the theory and practice of organisational communication and PR. Students will be able to interpret various image-related issues from a number of viewpoints. Students will also be able to explain the principles of corporate social responsibility and cultivation of corporate reputation. Students will be able to explain various brand-building processes and the phenomenon of experience economy. Students will be able to explain how organizational communication should be managed in crisis situations. Students will also be able to apply various communication theories to single cases.

Course is implemented as contact or online teaching. Lectures 18 h / independent study 117 h

Lecture and book exam

The course uses a numerical grading scale 1–5. In the numerical scale, 0 (zero) means fail.

Language of instruction Finnish