Marketing Communication (OPEN UNI)

5 ECTS credits, Academic Year 2024-2025, AY693395P

Education information

Implementation date

-

Enrollment period

08.08.2024 - 29.08.2024

Field of education

Humanities

Subject

International Business Communication

Education description

Learn about marketing communication tools and learn how to create messages that reach the right target groups. What is communication and how do communication and marketing work in different cultures? This course focuses on marketing communication strategies, channels and practical implementation. Key content: The basic concepts, tools and processes of marketing communication.