Internationalization (AVOIN YO)

Following themes are covered in the course

(1) Introduction to the course: What, Why, How and Where of Internationalization: An Overview of Globalization ,

(2) Regional Integration, Trading Blocs and Internationalization: Focus on European Union,

(3) Internationalization of Industries and Service Sector,

(4) Internationalization: Rules of the Game,

(5) Internationalization Decision Making Process and Operation Modes,

(6) Exporting and Licensing,

(7) Franchising, and Management Contracts,

(8) Contract Manufacturing, Project operation mode and Strategic Alliances,

(9) Greenfield Investments and Acquisitions,

(10) Operation Mode Combination and Changes.