Digital sales and marketing in micro-enterprises (OPEN UNI), Savonlinna Summer University

Student understands the basics of e-business as well as the importance and objectives of digital sales and marketing in companies. The student can create a digital strategy for the company. *The student is familiar with the main social media channels used in marketing and is able to produce suitable content.

The course is delivered online in the Moodle learning environment. To pass the course, students need to study the course materials independently and complete the assignments in an approved manner.

Podcasts, videos and other material indicated by the teacher. Teacher-assigned literature.

The student successfully completes the assignments indicated by the teacher.

Pass/fail.

Exercises passed.

The course can be partially credited with completed AY00AN00 Communication Channels in Marketing (2 ECTS study credits).