Communication Channels in Marketing (OPEN UNI)

2 ECTS credits, Academic Year 2023-2024 , AY00AN00
This course provides an understanding in using internet in digital marketing and achieving communication and marketing goals. Main themes are community management, social media, digital communication and digital strategy. This course links theory and practical business experiences through case studies and student´s own experiences and learning process, which gives basic skills in making communication and marketing plans and understanding social media landscape.

Enrollment period


Mode of delivery

Web-Based Studies

Course study period


Education information

Community management, corporate communication, social media, digital communication and strategy.

Education format

Open university


Academic Year 2023-2024



Course organiser

University of Oulu



Contact information

Guidance and counselling
Last updated: 1.3.2024