Communication Channels in Marketing (OPEN UNI)

2 ECTS credits, Academic Year 2023-2024, AY00AN00
This course provides an understanding in using internet in digital marketing and achieving communication and marketing goals. Main themes are community management, social media, digital communication and digital strategy. This course links theory and practical business experiences through case studies and student´s own experiences and learning process, which gives basic skills in making communication and marketing plans and understanding social media landscape.

Enrollment period

-

Mode of delivery

Web-Based Studies

Course study period

-

Enrollment

Education information

Community management, corporate communication, social media, digital communication and strategy.

Education format

Open university

Semester

Academic Year 2023-2024

Field of study

Business, administration and law

Discipline

Micro-entrepreneurship

Teaching language

English

Course organiser

University of Oulu

Location

online

Maximum participants

-

Contact information

Guidance and counselling

avoin.yliopisto@oulu.fi
https://joy.oulu.fi/en/joy/open-university/open-university-study-instructions
Last updated: 11.9.2023